Better Health campaign

Posted on July 27th, 2021

On Monday 26th July, Public Health England launched their latest Better Health campaign, to encourage adults across the nation to lose any excess weight, eat more healthily and get active this summer.

The new campaign offers free evidence-based support and guidance to those working towards a healthier weight. There are a variety of NHS endorsed apps which will help people to introduce changes that will help them eat better and get active this summer, including the newly updated NHS Weight Loss Plan app.

New research, due to be published shortly by Public Health England, suggests that those who used and followed the NHS Weight Loss Plan app over 12 weeks, reported a loss on average of almost a stone (5.8kg).

The move follows a nationwide survey of over 5,000 adults has revealed that over 4 in 10 (41%) adults in England say they have put on weight since the first lockdown in March 2020.

A high proportion (89%) of adults who said they gained weight since March 2020 said it was important for them to introduce new healthy habits this summer, with nearly half (49%) saying they would like to have a healthier diet. Half of adults (53%) feel optimistic about making the changes they desire, and a majority (57%) would welcome more advice on eating more healthily, ideas for doing so on a budget, and ideas for exercise routines.

Search ‘Better Health’ or visit nhs.uk/BetterHealth for free tools and support to start leading a healthier lifestyle today.